Enriching our living world through the power of Science and Imagination
We place our focus in a community and customer-first approach that contributes towards shareholder value.
Building a sustainable future through customer-centric growth
Our renewed ‘people-first’ focus drives us to achieve a sustainable business growth and build solutions inspired by the needs of our key stakeholders. Our commitment to innovation and sustainability therefore goes hand-in-hand, as we leverage our technical capabilities to make a difference in the lives of our customers and the communities we serve.
We have established a global R&D system that allows us to collaborate strongly with our overseas partners in Europe, Middle East, China, Asia and the Americas. We are also working to improve the quality of our services, reinforcing our quality assurance system, as well as our production and sales systems to respond customers quickly nor only domestically but also internationally. By maximising synergies with partner companies, we aim to become a leading global company in the automotive coatings field.
Complementing technology and innovation with its coatings products and solutions.
Engaging consumers with solution that is cost efficient with their well-being in mind as well as investing resources to meet the needs of the communities.
A market leader in Paints and Coatings – Industrial, Automotive, Heavy Duty Coatings and Marine industries with products used by professionals, architects, trade users and home owners.
A value-driven initiative to achieve sustainable business impact and outcomes, bringing greater value to its customers and growth to the company.
Real emphasis on “Focus” in each of the market it operates in by increasing regional capacity and stimulating economic growth.